BA (Hons) Marketing (3+0) in collaboration with University of Hertfordshire, UK


Students will be exposed to relevant marketing knowledge. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.

Students majoring in Marketing will be equipped with specialised knowledge and the necessary skills focus in 3 areas; Advertising, Business Analytics, and Digital Marketing. The programme emphasises a balance of theoretical and practical education to give students a better understanding of the industry.



  • A comprehensive learning experience with a mix of face-to-face and online learning through Blackboard, with access to course materials and assignments
  • Exposure to real industry projects and practical learning experience via international faculty, overseas guest lecturers and live lecture conferencing
  • Opportunity for students to participate in the Semester Abroad Programme (SAP) and experience different cultures and environments, helping them expand their global perspectives


Career Opportunities

Brand Manager, Product Manager, Market Research Manager, Customer Service Manager, Sales Manager, Media Planner and Digital Marketing Manager

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  416k v. 1 May 1, 2017, 11:40 PM IICS ITS - Helpdesk
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  416k v. 1 May 1, 2017, 11:41 PM IICS ITS - Helpdesk